eMarketing Association

The eMA is dedicated to the marketing community through research, advocacy, education and service. We believe that, TOGETHER, we are the future of marketing.

We are committed to the following:

  • Enhancing your career development with professional certifications and courses

  • Provide a resource for eMarketing concepts, strategies, and applications

  • Create a dynamic online networking solution for the exchange of ideas and best practices

  • Provide you with recognized credentials to position you as a qualified eMarketing professional

  • Creating opportunities for national acclaim through our marketer of the year awards

  • Keeping you up to date on the latest eMarketing concepts, strategies, technologies and more

  • Keeping you informed about the latest news, trade show information, seminars and events

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- Weekly Resource - 

How to make your website compliant with the GDPR

 

As the effective date of the General Data Protection Regulation (GDPR) looms closer, we are under the gun to get a handle on your data collection activities and build new processes to manage them.

 

With the vast amount of customer information being collected by businesses from their online activity, it’s no surprise that achieving compliance presents a daunting undertaking for many businesses in the UK, Europe and the United States, where it will become the de facto national privacy law.

 

These challenges need to be swiftly addressed to avoid hefty penalties and fines. The new law is dense and complex, so you need to act now before it comes into effect on May 25, 2018.

 

If you are one of the many companies that have left obtaining consumer consent till the last minute this eBook is a must read - http://bit.ly/Make-Your-Site-GDPR-Compliant

In this guide you’ll learn:

  • A five-step process for achieving compliance with the GDPR consent requirements as they relate to your website
  • How to map your digital supply chain and uncover any third-party data collection taking place on your website
  • When it’s necessary to obtain valid consent to collect customer data, and examples of circumstances when it’s not required
  • The top personal data rights under the GDPR that companies must account for as they develop a privacy rights infrastructure

Make sure your business is ready for GDPR and download this ebook now -  http://bit.ly/Make-Your-Site-GDPR-Compliant