Day 1 - October 12th, 2011 - Conference Schedule
8:00 Registration/ Breakfast = Key Presentations to be held in the main conference ballroom

9:00 - 9:10

 

Opening remarks:

Robert Fleming

Robert Fleming
President and CEO
eMarketing Association

9:10- 9:55

Keynote Address

clara

Clara Shih
Author, The Facebook Era
CEO and Founder
Hearsay Social

TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

"Likes" are Worthless: Turn your Likes into Love.

Speaker:
Danny Kastner
Chief Electric Officer
Social Edison

Organic and paid search synergy (PANEL)

Moderated by: Josh Shatkin-Margolis
Founder
Magnetic

Marc Engelsman
Vice President: Client Services
Digital Brand Expressions

Tom Shapiro
CEO and Founder
Digital Marketing NOW

Improving click-through rates on email (PANEL)

Moderated by: Moderated by: Paul Garland
Senior Account Executive

FreshAddress, Inc.

Neil Berman
President and CEO
Delivra

11:00 -11:50

Managing your online reputation on social networks

Speaker: George O'Neill
CEO & Broker of Record
O'Neill Real Estate Limited, Brokerage

Search in a mobile world (PANEL)

Moderated by: Marc Engelsman
Vice President: Client Services
Digital Brand Expressions

 

eMail frequency and format - B2B and B2C (PANEL)

Neil Berman
President and CEO
Delivra

Danny Kastner
Chief Electric Officer
Social Edison

Paul Garland
Senior Account Executive

FreshAddress, Inc.

11:50-1:00 Lunch
1:10-1:50

Content Marketing for Customer Acquisition and ROI

Speaker: Chris Baggott
CEO and Co-Founder
Compendium
Author: Email Marketing By The Numbers

Search Marketing - best practices (PANEL)

Moderated by: Mohamed Ali
Director of SEO
Comrise Technology, Inc.

Michael Briggs
President
Website Publicity

Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Steve Yeich
CEO
Local Splash

eMail list-building techniques and processes (PANEL)

Moderated by: Corissa St. Laurent
Regional Development Director
Constant Contact

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Neil Berman
President and CEO
Delivra

Danny Kastner
Chief Electric Officer
Social Edison

2:00-2:50

Social media advertising and targeting (PANEL)

Moderated by: Dilip Venkatachari
CEO & Co-Founder
Compass Labs

Bill Common
Co-founder and Principal
Jun Group

Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Rustin Banks
Co-Founder & CEO
BlogFrog

Advanced keyword strategy and modelling

Kevin Lee
CEO and Co-Founder
Didit

Managing enterprise eMail (PANEL)

Moderated by: Christina Inge
Digital Marketing Manager
OHO Interactive

Jim Jarvie
Chief Marketing Officer
Ataccama Corporation

Aileen Cahill
Managing Partner
Customer-Ergonomics

Mike Thompson
Vice President of Relationship Management
ClickSquared

Paul Garland
Senior Account Executive

FreshAddress, Inc.

2:50 -3:30 Networking Break
3:30-4:50

Social marketing content - blogs/ groups/pages (PANEL)

Moderated by: Rustin Banks
Co-Founder & CEO
BlogFrog

Christina Inge
Digital Marketing Manager
OHO Interactive

Dilip Venkatachari
CEO & Co-Founder
Compass Labs

Amol Waishampayan
Creative Director
Maiden Media

Tara R. Alemany
Owner
Aleweb Social Marketing

Search material analysis and actionable improvement

Walter Knapp
COO
Lijit Networks

eMail for customer aquisition and retention (PANEL)

Mike Thompson
Vice President of Relationship Management
ClickSquared

Chris Baggott
CEO and Co-Founder
Compendium
Author: Email Marketing By The Numbers

Jo Stumpner
PPC Marketing Director
Top Floor Technologies

5:00-5:50

Social marketing best practices and case studies (PANEL)

Moderated by: Tara R. Alemany
Owner
Aleweb Social Marketing

Micah Donahue
Principal
Mechanica

Matt Goddard
CEO
R2integrated

Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

George O'Neill
CEO & Broker of Record
O'Neill Real Estate Limited, Brokerage

How social can improve your search rankings

Maria Harrison
Partner
Bullseye Strategy, LLC

Meet best-selling author

Bill Schley
The Micro-Script Rules

6:00-7:00

Networking Reception Party

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

All Attendees Welcome

See Agenda Day2

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property and/or personal injury. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions
If you must cancel for any reason, notify us via email by September 1, 2011. Your registration will be refunded less a $200  processing fee. Cancellations after September 1, 2011 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person, or another eMA conference.  Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.