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Day 1 - October 23rd, 2012- Conference Schedule
8:00 Registration/ Breakfast e = Solo Presentations to be held in the main conference ballroom

9:00 - 9:10

 

Opening remarks:

Robert Fleming

Robert Fleming
President and CEO
eMarketing Association

9:10- 9:55

eKeynote Address

Description: Alicia Dietsch

Alicia Dietsch
Vice President
Marketing Communications & Operations
AT&T

See the full conference agenda in PDF
TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

eEssential Power Tactics for Social Marketing

Speaker: Rowan Harper
Founder and CEO
Modal Digital Agency

Google+ and SEO - (PANEL)

Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Grant Simmons
Director, SEO and Social Product
The Search Agency

Steve Machesney
Vice President of Strategy
Fathom

eMail Optimization techniques for Mobile - (PANEL)

Jeff Batte
Director of eCRM and Strategy
DEG

Ellen Valentine
Product Strategist
Silverpop

11:00-11:50

eManaging Social Marketing over multiple platforms

Speaker: Jo Stumpner
PPC Marketing Director
Top Floor Technologies

Search ads, design for maximum conversions - (PANEL)

Moderated by: Jim Bernthal
President
Top Floor Technologies

Dyanne Carol Fries
FRIES MULTIMEDIA, INC.

Duran Inci
Co-Founder & COO
Optimum7

Tom Shapiro
CEO and Founder
Digital Marketing NOW

 

Leveraging email for social marketing - (PANEL)

Moderated by: Jeff Mesnik
Founder and President
Socialize Your Stuff, LLC

Matt Gault
Vice President, Channel Strategy
Yesmail

Justin Fogarty
Marketing
Bloomreach

11:50-1:00 Lunch
1:10-1:50

eEmerging social networks and their impact on your marketing programs

Speaker: Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Reinventing organic search for maximized results - (PANEL)

Dyanne Carol Fries
FRIES MULTIMEDIA, INC.

Steve Machesney
Vice President of Strategy
Fathom

Duran Inci
Co-Founder & COO
Optimum7

Tom Shapiro
CEO and Founder
Digital Marketing NOW

Grant Simmons
Director, SEO and Social Product
The Search Agency

Creating actionable improvement from email analytics - (PANEL)

Danielle Pryor
Owner
Goode Marketing

Jeff Batte
Director of eCRM and Strategy
DEG

Mike Hattub
Chief Operating Officer
Analytics-IQ

Jared Hansen
Program Manager, Support Alerts
Hewlett Packard

Craig Klein
Founder and CEO
SalesNexus

2:00-2:50

eContent, blogs and social

Speaker: Frank Dale
CEO and President
Compendium

SEO Pros take on all attendee questions in a highly interactive session - (PANEL)

Moderated by: Noah Dyer
Director of Internet Marketing
Sure Spark Internet Marketing

Becky Depew
Dr. Search Marketing
R2Integrated

Grant Simmons
Director, SEO and Social Product
The Search Agency

eMail Pros take on all attendee questions in a highly interactive session - (PANEL)

Corissa St. Laurent
Regional Development Director
Constant Contact, New England

Peter Gracey
Chief Operations Officer and Co-Founder
AG Salesworks

Jeff Batte
Director of eCRM and Strategy
DEG

2:50 -3:30 Networking Break
3:30-4:20

eConsumer Online Behavior: Developing Informed Marketing Strategies for Holiday Success

Speaker: Matt Gault
Vice President, Channel Strategy
Yesmail

How to maximize your position in the exploding mobile universe - (PANEL)

Moderated by: Ted Box
Founder & CEO
BoxOnline

Rowan Harper
Founder and CEO
Modal Digital Agency

Chris Messina
CEO
Body1, Inc.

How to get great eMail marketing results - (PANEL)

Jeff Mesnik
Founder and President
Socialize Your Stuff, LLC

Corissa St. Laurent
Regional Development Director
Constant Contact, New England

Craig Klein
Founder and CEO
SalesNexus

4:30-5:20

eFacebook,LinkedIn, Twitter, YouTube, Google+ and SEO

Speaker: Tara Alemany
Owner
Aleweb Social Marketing

Click Fraud, Compliance, Privacy and more - (PANEL)

Moderated by: Michael A. Thurman
Partner
Loeb & Loeb

Robert Fleming
President and CEO
eMarketing Association

Maintaining and building clean databases for segmenting and targeting eMail - (PANEL)

Craig Klein
Founder and CEO
SalesNexus

Peter Gracey
Chief Operations Officer and Co-Founder
AG Salesworks

Jared Hansen
Program Manager, Support Alerts
Hewlett Packard

5:30-6:30

Networking Reception Party

Join your fellow delegates for a feast of great food and drinks at the conference welcoming reception. Bring your appetite and plenty of business cards. Cocktails - fresh roasted turkey carved on the spot - cheeses, hors d'oeuvres, and more. Wonderful opportunity to meet with speakers, panelists, sponsors and fellow attendees.

Sponsored by

Modal

All Attendees Welcome

See Agenda Day2

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property and/or personal injury. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions
If you must cancel for any reason, notify us via email by September 1, 2012. Your registration will be refunded less a $200 processing fee. Cancellations after September 1, 2012 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person, or another eMA conference. Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.