Modal

Day 2 - October 24th, 2012 - Conference Schedule
8:00 Breakfast e= Solo presentations to be held in the main conference ballroom
9:00 - 9:50

eKeynote Address - "Measure and Motivate Brand Advocates"

Eric Paquette
Senior Vice President
Copernicus

See the full conference agenda in PDF
TRACK Social Marketing Search Marketing eMail Marketing
10:00-10:50

Fantastic keyword modeling and paid search techniques - (PANEL)

Duran Inci
Co-Founder & COO
Optimum7

Becky Depew
Dr. Search Marketing
R2Integrated

eReal Answers to effective SEO & SEM improvement

Speaker: Kevin Lee
CEO and Co-Founder
Didit

Increasing clicks with intelligent scheduling - (PANEL)

Matt Gault
Vice President, Channel Strategy
Yesmail

Danielle Pryor
Owner
Goode Marketing

11:00-11:50

How mobile platforms, tablets, and smart phones can improve email and social results - (PANEL)

Moderated by: Ted Box
Founder & CEO
BoxOnline

Justin Fogarty
Marketing
Bloomreach

Chris Messina
CEO
Body1, Inc.

Super search for geographic targeting - (PANEL)

Tom Shapiro
CEO and Founder
Digital Marketing NOW

Grant Simmons
Director, SEO and Social Product
The Search Agency

eCutting edge eMail Marketing Techniques, Processes and Tactics

Speaker: Ellen Valentine
Product Strategist
Silverpop

11:50-1:00 Lunch
1:10-1:50

eAmazing content creation techniques and processes

Speaker: Skip Besthoff
CEO
InboundWriter

Dealing with negative posts, reviews and comments on social sites - (PANEL)

Moderated by:
Steve Machesney
Vice President of Strategy
Fathom

John Hargrave
CEO
Media Shower

Rowan Harper
Founder and CEO
Modal Digital Agency

Dyanne Carol Fries
FRIES MULTIMEDIA, INC.

Daniel Lemin
Founder & Principal
Social Studio

Tara Alemany
Owner
Aleweb Social Marketing

 

eMail, metrics, best practices and processes - (PANEL)

Craig Klein
Founder and CEO
SalesNexus

Jared Hansen
Program Manager, Support Alerts
Hewlett Packard

John Schwab
Entrepreneurial Business Coach and New Media Marketing Consultant
Creative Catapult Video, LLC

 

2:00-2:50

Blogs and content distribution over social platforms - (PANEL)

Rowan Harper
Founder and CEO
Modal Digital Agency

Skip Besthoff
CEO
InboundWriter

Daniel Lemin
Founder & Principal
Social Studio

Justin Fogarty
Marketing
Bloomreach

Steve Machesney
Vice President of Strategy
Fathom

Grant Simmons
Director, SEO and Social Product
The Search Agency

e Using humor effectively in Online Marketing

Speaker: John Hargrave
CEO
Media Shower

Cutting through the Spam, how to get your email opened - (PANEL)

Craig Klein
Founder and CEO
SalesNexus

Peter Gracey
Chief Operations Officer and Co-Founder
AG Salesworks

Mike Hattub
Chief Operating Officer
Analytics-IQ

2:50-3:30 Networking Break
 

end of multiple tracks

  Bonus sessions: emerging marketing technology - single track to be held in the main conference room All Attendees
3:30-4:20

eTablets and smartphones impact on your eMarketing Programs

Speaker: Phil Miano
Vice President of Sales and Marketing
Collider Media

4:30-5:30

eClosing remarks

5:45 -7:00 Wrap-up Networking Bash

See Agenda Day1

The eMarketing Association (eMA) reserves the right to make changes to the events agenda. Unforeseen circumstances may result in the substitution of a presentation, venue, topic or speaker. The eMA reserves the right to reject or rescind any registration and return registration fees accordingly. Registrant, speaker, sponsor or other attendee or agent assumes all risks incidental to participation in all event activities, including loss or damage to property and/or personal injury. eMA's total liability shall be limited to the amount of fees received, if any, from a particular registrant. The eMA takes photos and videotapes of this event, by attending you give permission to use images taken at the conference, as well as any written comments on our evaluation forms in advertising and promotion for the eMA.

Cancellations and Substitutions
If you must cancel for any reason, notify us via email by September 1, 2012. Your registration will be refunded less a $200 processing fee. Cancellations after September 1, 2012 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person, or another eMA conference. Questions regarding cancellations and substitutions should be directed via email to reed (at) eMarketingAssociation.com.