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"The event page is a great way to reach a highly targeted group of eMarketers. Over 90% of eMA members influence buying decisions. Sponsoring an eMA event provides your company with targeted exposure, unmatched anywhere."

Nicole Reed
eMA Conference and Event Director

The eMarketing Association

When: October 28th and 29th, 2009
Where: ATLANTA
Event URL: 2009/Atlanta/index.html

Register Here

The #1 premier industry event for advanced eMarketing techniques, processes and best practices. Guaranteed.

* Sophisticated, advanced presentations by leaders in the eMarketing arena
* Excellent networking environment
* Interactive forum for attendee participation
* Registration includes full lunches, breaks, networking reception and free wi-fi.
* Free follow up consultations available to all attendees

eM9 is an outstanding marketing event. This conference will provide you with actionable ideas, strategies and tactics you can put to work immediately upon returning to your office. We guarantee that you will achieve a higher ROI on your marketing programs within 6 months of attending this event, or we will credit your entire registration fee towards another eMA conference.

 

prediction impact

Event: Predictive Analytics for Business, Marketing and Web
Dates: Oct 14-15, Oct 18-19, and Nov 11-12, 2009
Locations: Toronto (April), San Jose (May), NYC (May), Stockholm (Oct), DC (Oct), San Francisco (Nov)

A two-day intensive seminar brought to you by Prediction Impact, Inc.


**The official training program of Predictive Analytics World**
**Offered in conjunction with eMetrics events**

www.predictionimpact.com/predictive-analytics-online-training.html)

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ABOUT THIS SEMINAR:
Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn--predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile. This is AB selection, rather than just AB testing.

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions and a brief hands-on exercise. In two days we cover:

• The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
• How to strategically position and tactically deploy predictive analytics and data mining at your company
• How to bridge the prevalent gap between technical understanding and practical use
• How a predictive model works, how it's created and how much revenue it generates
• Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete

• NEW TOPIC: Five Ways to Lower Costs with Predictive Analytics


No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Microsoft Excel or equivalent.
For more information, visit www.predictionimpact.com/predictive-analytics-training.html, or e-mail us at training@predictionimpact.com.  You may also call (415) 683-1146.


Cross-Registration Special: Attendees earn $250 off the Predictive Analytics World Conference

SNEAK PREVIEW VIDEO: www.predictionimpact.com/predictive-analytics-times.html

$100 off early registration, 3 weeks ahead
 

When: July 20-23, 2009
Where: Lakeside Center at McCormick Place in Chicagio, IL
Event URL: ts2show.com

TS², Total Solutions Marketing for the Exhibit & Event Professional, is the conference and exposition for marketing professionals. Taking place July 20-23, 2009 at Lakeside Center at McCormick Place in Chicagio, IL, it focuses on best practices, proven strategies, new ideas and resources specifically for marketing professionals. As competitive media and marketing channels spread marketing dollars across many mediums, TS² provides a one-stop resource for best practices presented by industry gurus, leading-edge marketing initiatives and support along the way from justifying budgets to proving ROI to developing the marketer’s career. It’s a program packed with great ideas. For more information, visit www.ts2show.com.

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