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The CeMA Industry Panel

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The Industry panel is made up of professionals in the marketing community with extensive knowledge in the eMarketing arena. They have volunteered their time and expertise to answer questions and offer assistance to students involved in the CeMA Program.

Sarah Autrand
President and CEO
Market4Demand, Inc.

Sarah Autrand, CEO and President, was formerly the Director of Marketing and Corporate Communications for Pakana Corporation, a Supply Chain services firm. Prior to that she was the CEO of SellSoftware, a technology marketing consultancy that helped launch several startups. Sarah has over 18 years of marketing and sales experience and has held management posts at Digital Equipment Corporation (Compaq), Delrina (Symantec) and Nordstrom. She earned her Bachelor's degree in English from San Francisco State University where she graduated with honors.

Al Berrios
al berrios iMarketing

Al Berrios is the founder of al berrios iMarketing. With years experience marketing clients online, he articulated an unorthodox methodology that delivered results without the traditional “banner” at the center of a strategy, and at low cost to the client. Al started at Xceed, inc, where he specialized in online ad bartering & strategic alliances; co-founded events marketing and sponsorship firms a&aproductions™ in summer of 1998, teiam™ entertainment in fall of 1999; then was recruited by Urban Box Office in Spring 2000 to be their executive director in charge of all internet marketing ventures. Al Berrios has been the recipient of venture capital for his first start up as an award for third place at the Second All University Entrepreneurial Competition at New York University. Al Berrios has received his Bachelors from Stern School of Business at New York University with a double major in Economics and Marketing.

Clint Kaiser
Blue Ink Solutions

As co-founder of online marketing firm Blue Ink Solutions, Clint develops the company's service offerings and oversees all client projects. Clint gained his knowledge of the email and online markets at Exactis.com, serving as Manager of Product Marketing and Director of New Products. He received his MBA from the University of Minnesota and his bachelor's degree in Finance and Marketing from the University of Evansville.

Susan Kindel
VP Marketing
Active Education

Ms. Kindel handles all of ActiveEducation’s marketing, brand management, and public relations. She handles the ActiveEducation Web site as well as all print and electronic collateral, sales tools, and promotion activities. Ms. Kindel has 14 years of marketing experience and received her Master of International Management from Thunderbird - the American Graduate School of International Management.

Jonathan W. Petersen, CeM
Director of Internet Marketing

Jonathan Petersen has been with Zondervan (a division of HarperCollins
Publishers) since 1986 and involved in Internet marketing since 1995, when
the Grand Rapids, Michigan-based Christian communications company made its
debut on the World Wide Web. Prior to being appointed to his current
position, Petersen was marketing director for Academic, Reference, &
Ministry Resources, overseeing both general and direct marketing
initiatives. Other positions he's held at Zondervan include director of
strategic marketing and director of media relations. He's received Crystal
Awards of Excellence for development of the Internet projects "Church Leader
Internet Portal" and Zondervan's "Email Alert Service." Prior to Zondervan,
he was Religion News Editor for United Press International Radio Network,
Washington, D.C. He graduated from Moody Bible Institute and earned a
Bachelor's degree in Communications from the University of Wisconsin - La
Crosse (Dean's List). Zondervan produces best-selling Bibles, books, new
media products, reference materials, a growing line of gift products from
its Inspirio division and award-winning children's products from its
Zonderkidz division.

Sandra Rosenberg
Intel Corporation

Sandy Rosenberg has spent 15 years in marketing and marketing research. After three years with Yankelovich Clancy Shulman, she honed her knowledge at a variety of consumer packaged goods leaders including Procter and Gamble, Tropicana, and Clorox. Sandy has been with Intel since 1997, most recently as part of the Market Segment Analysis team for Desktop Strategic Planning.

Darold J. Rydl
Executive Director of eCommerce
Direct Source Distributing

Darold holds a Bachelor of Business Administration from Harding University and has 12 years experience in marketing and sales. He currently heads the eCommerce department of Direct Source, a national distributor of computer products and consumer electronics. Darold oversees internet operations and business development as well as the marketing and merchandising of Direct Source products on some of the top computer etail sites in the industry.

Dan Shannon
eMarketing Magazine

Dan has more than two decades of experience in B2B magazine publishing and marketing, including serving as President of Custom Press, a custom publishing company, Vice President/ Editorial Director of Gralla Publications (now part of Miller Freeman USA), Editor-in-Chief of Inside Print and Senior Editor of Promo Magazine. Dan is the Publisher and Editor of eMarketing Magazine, the industry's how-to print publication, and also launched www.emarketingmag.com and the bi-weekly SmartMoves e-letter.

Laura Sharp
Project Manager, Web Practice

Darden Sharp Institute
E-Commerce Marketing Instructor

Mission Valley Regional Occupational Program
Laura holds a Bachelor of Arts from Texas Lutheran University and brings 10 years of valuable experience with her including multimedia and web design, marketing, business imaging, advertising and E-Commerce.

Laura is on the Marketing Committee and an Ambassador with the North Silicon Valley Newark Chamber of Commerce. She is also a member of American Business Women’s Association, The World Organization of Webmasters and The International Association of Web Masters and Designers and the eMarketing Association.

Chris Speicher
Product Manager - Internet Systems

Mr. Speicher handles a wide variety of e-business responsibilities. As Product Manager, Mr. Speicher manages the prioritization of Internet initiatives within and across the Prometric business units. Additionally he represents Prometric as a member of the Thompson Learning Web Council. He is familiar with a large variety of software applications, and received a Bachelor of Science degree in Business Administration from Towson State University.

Sandra Tozke
IMC Conferences

As President and Co-founder of IMC Conferences, Ms. Totzke's responsibilities include directing the firm's annual conference Marketing on the Internet, for which she organizes content, speakers, agenda and venue. Ms. Totzke also formerly served as Executive Director for the Interactive Marketing Association and the Association of Interactive Media. Over the past three years, she has been a key player in internationally promoting the American Marketing Association's brand to Internet marketers.

James Wood, CeM
Advizers, LLC.

Jim is a co-founder of Advizers, a next generation Strategic Marketing firm that specializes in integrating eMarketing with offline marketing. Prior to launching Advizers in May of 2001, he was the International Director of Advertising Sales for StockHouse Media Corporation, a global financial portal www.stockhouse.com. Jim has more than a decade of advertising and marketing experience in Broadcast, Print and Direct Mail. Since early 1999 he has worked exclusively in the Internet industry. Intuitively drawn to the marketing strength of the web, Jim has leveraged his prior experience to develop exceptional eMarketing knowledge and strategic planning capabilities. He brings a powerful, forward-thinking blend of creative and strategic solutions to bear on any eMarketing challenge.


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