Honesty
members should not engage in any practice that is deceptive, misleading,
fraudulent or unfair.
Privacy
members should post privacy policies conspicuously on their website
and strictly adhere to those policies.
Customer Service
members should strive for high levels of customer service and satisfaction
and create processes to ensure timely customer complaint resolutions.
Lawful
members should be knowledgeable of local, state and federal statutes
regarding eCommerce and strictly adhere to those statutes.
Safety
members promoting or marketing goods or services should not engage
in practices that would cause unreasonable risk or harm to consumers.
Access
members should post on their website a reasonable amount of contact
information including 1. company name 2. address 3. email address.
Ownership
members should respect the intellectual property of others.