LATEST ARTICLES

Ad-Mar-Tech

William A. (“Bill”) Lederer, of Madtech.ai, on the evolution of marketing decision intelligence

Kevin Lee - 0
It was great to sit down with William A. (“Bill”) Lederer, Chairman and CEO of Madtech.ai, a company whose website describes it as a...
Ad Commentary

YouTube AI Ad Explosion (means they are working)

Kevin Lee - 0
I felt sure when I wrote this column on Complete Gut Restore in September 14th, that the AI ad would lose steam.  I thought...

Fractional Agency Model is Superior to Fractional CMO or Freelancer

Henry Innis, of Mutinex, on the evolution and challenges of marketing mix models

Dave Gwozdz, of Spottail Digital, on streamlining and simplifying adtech

Kris Johns, of AdGood, on making CTV advertising affordable for nonprofits

AI Video Ads, Obviously AI, Obviously Delivering ROI

Chris Yeh, of Blitzscaling Ventures, on rapid startup scaling, AI in marketing, & Silicon Valley myths

Scott Wharton, of Tandem PV, on next-gen solar power tech (plus B2B marketing tips)

Sean Simon, of Blurbs & Cogent Collective, on streamlining the MarTech buying process

Kristen Wiley, of Statusphere, on the evolution of influencer marketing

Kass and Michael Lazerow on the entrepreneur’s journey to success

Victor Cho, of Emovid, on the future of business communications

Debbie Ellison, of Croud, on building a flexible agency model using “the wisdom of crowds”

Rob Burke, of DonorDock, on storytelling in marketing

Mark Heynen, of Knap Inc., on the importance of data control in AI

Keith Jensen, of Engine, on the power of centralized data + traveltech for business

Corey Quinn, agency growth advisor, on agency growth strategies for 2025

Magda Houalla, of Aspire, on the evolution of influencer marketing

Vlad Stesin, of Optable, on privacy-compliant advertising in the age of AI

Mitchell Hirschorn, of This Week in Fintech, on strategies for engagement in the FinTech space

Answer engine optimization (AEO) vs Generative Engine Optimization (GEO) or AIO?

Adam Bergman, of IRA Financial, on the power of self-directed individual retirement accounts

Uğur Akkuş networking + content at Possible Miami 2025

Babs Rangaiah on cc:babs, consulting and his #PossiblePitch

Greg Smith – Streamvantage on the aggregated power of streaming content. #PossiblePitch

Gregory Galant from Muckrack with his #PossiblePitch on earned media data.

Richy Glassberg – Risks of non-compliance – Possible Conference

Elad Stern, of Odeeo, on the power of in-game audio advertising

Stephen Plume on the importance of strategic pricing decisions

The Upfront Fee Scam Contract

The real Marshall Mooberry is deceased

Continued Adventure – MooBerry & Co Wealth Management Consulting, Belgium.

Elmer Boutin, of Milestone Inc., on the future of SEO and web visibility

Carolyn Bao, of Edge, and Marisa Sarfatti on the value of executive coaching

Advance-fee scam mooberry wealth management now operating via us postal service from West Palm Beach?

Rio Longacre on the evolving ad ecosystem

Alex Recouso, of CitizenX, on investing in alternative citizenship

Michael Rosman, of Verbit, on B2B marketing challenges in the age of AI

Caitlin Allen, of Simbe Robotics, on how robotics tech is revolutionizing retail

Greg Schwartz, of Household.tv, on the evolving landscape of TV advertising

Mary-Anne da’Marzo, of Firebelly Media, on the evolution of digital marketing strategies

Deirdre McGlashan, of Stagwell Global, on customer journeys, brand truth & cultivating relationships with influencers

Yves Benchimol, of WeWard, on using apps to encourage sustainability through everyday walking

Annie Scranton, of Pace Public Relations, on the evolution of earned media & PR

Max, of MarketingMax.io, on effective digital marketing strategies for B2B

Matteo Atti, of VistaJet, on marketing to ultra-high-net-worth individuals

Janet Gehrmann, of Scoop Analytics, on the future of analytics and BI tools

David Chun, of Equilar, on the power of relationship-driven marketing

Ian Dallimore, of Lamar Advertising, on the evolution of programmatic outdoor advertising

ADVERTISING

Advertising

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Kevin Lee - 0
Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...
Advertising

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Kevin Lee - 0
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Felix Velarde on remote recruiting challenges – growing your agency

Tal Hayek on targeting audiences based on their position within the customer journey

Steve Silvers – Prepare for the Post-Cookie Era

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at DXL

The New IO – More Control Than Programmatic

AI in Marketing

The STRATEGIC CMO

The Strategic CMO

CMO Roundtable: Aligning marketing teams to drive go-to-market success

Kevin Lee - 0
CMO Roundtables are an idea that Ian Dowe came up with in collaboration with the eMarketing Association. We've assembled a top-notch group of experts...

Roundtable discussion: Aligning teams and retaining talent

Johanna Bauman, of PubMatic, on smart B2B marketing strategies

SEO

Answer engine optimization (AEO) vs Generative Engine Optimization (GEO) or AIO?

Kevin Lee - 0
SEO
Ignoring AEO Could Make Brands Invisible in the AI Era The SEO industry can't decide what to call it but Shelly Palmer likes Answer Engine...

Analytics

B2B Marketing

Influencer Marketing

AUDIO

BRANDING

Load more

POPULAR CATEGORY

Contact us: ema@emarketingassociation.com

FOLLOW US

© 2023 eMarketing Association