Thursday, April 17, 2025
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LATEST ARTICLES

Elad Stern, of Odeeo, on the power of in-game audio advertising

As my guest, Elad Stern, points out, the gaming environment promises marketers a vast universe of possibilities, provided they correctly understand how to configure...

Stephen Plume on the importance of strategic pricing decisions

When businesses price their products and services improperly, they endanger their potential for growth – and possibly even their prospects for survival. My guest,...

ADVERTISING

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

AI in Marketing

The STRATEGIC CMO

CMO Roundtable: Aligning marketing teams to drive go-to-market success

CMO Roundtables are an idea that Ian Dowe came up with in collaboration with the eMarketing Association. We've assembled a top-notch group of experts...

SEO

I was delighted to sit down with Elmer Boutin, of Milestone Inc., for a discussion on the evolution of SEO and what lies ahead...

Analytics

B2B Marketing

Influencer Marketing

AUDIO

BRANDING