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LATEST ARTICLES

Travel

Jamari A. Douglas, of the Bermuda Tourism Authority, on the power of experiential marketing

Greg Licciardi - 0
I was delighted to catch up with Jamari A. Douglas, of the Bermuda Tourism Authority. Jamari has worked to position Bermuda as an attractive,...
BtoB

Gary Survis, of Insight Partners, on startups, analyst relations, the transformative potential of GenAI, & B2B marketing best practices

Kevin Lee - 0
I had a spirited conversation with Gary Survis, an operating partner at Insight Partners, a global software investor partnering with high-growth technology, software, and...

Mandy Herrmann, of Allivet, on using smart data-driven marketing strategies to move the needle

Mike Allton, of Agorapulse, on the importance of storytelling and the strategic use of AI in marketing

David Allison, of Valuegraphics, on understanding human values in marketing

Domenic Colasante, of 2X, on smart offshoring strategies and B2B marketing best practices

Tamer Hassan, of HUMAN, on the evolution of ad fraud and cybercrime

Derek E. Weeks, of Katalon, on the power of community-led marketing

Attend the Leading B2B Event for Marketing Solutions & Innovation in the US!

Elery Pfeffer, of Nift Networks, on disrupting advertising with Nift: a gifting platform

Tony Wells, Board Member and C-Suite Executive, on marketing success in an era of rapid technological transformation and (potential) “marketing austerity”

Freddie Laker, of Chameleon Collective & Collective OS, on leveraging collective expertise in marketing

Laurie McGrath, of Momentus Technologies, on B2B marketing best practices for the events industry and beyond

Kurt Donnell, of Freestar, on the evolution of content monetization on the internet

Michael Begg, of AMZ Advisers, on maximizing profit and revenue on Amazon

Kelvin Newman, of brightonSEO, on the evolution of SEO events & the current and future state of search visibility

Brendan Grove, of Prizeout, on how gift cards can be powerful tools for financial institutions and brands

Peter Shankman, of Source of Sources, on bridging the gap between journalists and small businesses

Elliott Easterling, of Bonbon Technologies, on helping publishers make more money with fewer users

David Guralnick, of Kaleidoscope Learning, on how AI and immersive tech are transforming education

Kate Bradley Chernis, of Lately.ai, on leveraging AI in social media marketing

Robin Schaffer, of Schaffer AR, on why B2B tech startups need to build strong relationships with analysts

David Katz, of Archer Affiliates, on effective affiliate marketing strategies for Amazon

Pasha Medvedev & Ilana Nolte, of Uplify, on bringing programmatic efficiency to influencer marketing

Mark Cruth, of Atlassian, on improving workplace team collaboration, efficiency, and alignment

Bernard Ozarowski, of Pixis Drones, on the creative & storytelling potential of drone light shows

Brian Feroldi, of Long Term Mindset, on demystifying the stock market

Virtual Marketing Roundtable: Next-generation programmatic advertising: innovations, trends, future Strategies

Jim Lillig, of NSI Industries, on effective B2B marketing strategies in the age of AI, influencers, retail media networks, and a cookie-less Web

David Wachs, of Handwrytten, on the authentic power of handwritten notes

Johanna Bauman, of PubMatic, on smart B2B marketing strategies for 2024

Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools

Vladimer Botsvadze, speaker, business coach, and thought leader, on the power of personal branding in the age of AI

Adam Kleinberg, of Traction, on creativity, AI tools, and the future of advertising

Kate Edwards, of Geogrify and SetJetters, on the state of the computer game industry

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Christine Magda, of Christine Magda Consulting, on improving organizational efficiencies while maximizing marketing opportunities

Joe Kowalsky, of CloserStill Media, on event planning best practices, event fails, and why hybrid events don’t work

Ron Gutman, of Wurl, on the power of contextually relevant, emotionally resonant CTV advertisements

Richard Henne, of Ivory Ella, on launching a social impact brand to save the elephants, running a startup, and developing computer games

Daniel Meyer, of Access Intelligence, on event industry trends & event planning strategies for 2024

Alexis Zinberg, of Treow Solutions, on event marketing best practices

Ray Grieselhuber, of DemandSphere, on SEO strategy for large sites (+why SEO teams should rebrand as “AI experts”)

ADVERTISING

Advertising

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Kevin Lee - 0
Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...
Advertising

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Kevin Lee - 0
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Felix Velarde on remote recruiting challenges – growing your agency

Tal Hayek on targeting audiences based on their position within the customer journey

Steve Silvers – Prepare for the Post-Cookie Era

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at DXL

The New IO – More Control Than Programmatic

AI in Marketing

The STRATEGIC CMO

BtoB

Johanna Bauman, of PubMatic, on smart B2B marketing strategies for 2024

Kevin Lee - 0
Had a great, informative talk with Johanna Bauman, CMO at PubMatic, to discuss marketing challenges and opportunities in the tech sector. PubMatic is one of...

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Christine Magda, of Christine Magda Consulting, on improving organizational efficiencies while maximizing marketing opportunities

SEO

Kelvin Newman, of brightonSEO, on the evolution of SEO events & the current and future state of search visibility

Kevin Lee - 0
SEO
The brightonSEO conference has evolved from a small group of search specialists gathering in a room over a pub in Brighton, England to a...

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The eMarketing Association educates and informs marketers about best practices in digital marketing as well as traditional marketing as it becomes more digital. Content, interviews, and events are our primary areas of focus. Some links to external products and services are affiliate links and may result in revenue to the eMA if a purchase is made.

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