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LATEST ARTICLES

Scott Gillum on the hidden buyer journey in B2B marketing

In B2B marketing, we say we know buying isn’t linear or purely rational, yet we still build our strategies, tools, and reporting as if...

Eric Frankel, of AdGreetz, on dynamic creative optimization for brands and SMBs

Back in the early 90s when I was at McCann Erickson, TV and video were aspirational channels for most small businesses. Only brands with...

ADVERTISING

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

AI in Marketing

The STRATEGIC CMO

Justin Gray on redefining Go-To-Market beyond acquisition

When most people hear “go-to-market” (GTM), they still default to a simple picture: generate leads, run campaigns, feed the sales funnel. In my conversation...

SEO

I’ve known Bob Tripathi, founder of TheVibeMarketing.ai, since the early days of search. In our recent conversation, we traced the path from those early SEO days...

Analytics

B2B Marketing

Influencer Marketing

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