Strategic CMO: Avinash Kaushik

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In May, 2010, Didit interviewed Avinash Kaushik, Analytics Evangelist, Google. Mr. Kaushik had much to say about the contemporary analytics environment, and opined freely on a number of topics germane to e-marketers, including analytics myths, preferred sources of analytics data, the future of media, mistakes often made by CMOs, and the risk tolerance of online marketers.