Strategic CMO: Laura Santos

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In early 2010, Didit sat down with Laura Santos, of Danskin. Various topics were discussed, including creating customer communities through the integration of online and offline marketing, mistakes often made by e-commerce executives, evaluating new forms of media, and what might be an ideal marketing blend.

As of 2019, Ms. Santos is Director, Sales & Marketing at BIGNAME Commerce (Envelopes.com, Folders.com & Bags.com), in Amityville, NY.