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Dan Swift, of Numentum, on getting B2B salespeople to think like buyers

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Agencies

Raechel Lambert, of Olivine, on B2B SaaS product marketing best practices

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BtoB

Joel Harrison, of B2B Marketing: B2B marketing is in “a period of unprecedented change”

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Ad-Mar-Tech

Abe Mezrich, of MediaWallah, on identity resolution, data privacy, and targeted advertising

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BtoB

Lauren Vaccarello, of Salesloft, on B2B selling strategies, sales/marketing KPI alignment, and why salespeople shouldn’t be afraid of CFOs

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BtoB

DeAnn Campbell, of AAG Consulting, on B2B sales & marketing alignment + influencers, B2B channels, new retail tech

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Ad-Mar-Tech

Sara Ajemian, of Rollworks, on the power of ABM marketing

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BtoB

Christina Kay, of ResellerRatings, on harnessing the power of user generated content

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Agencies

Dan Englander, of Sales Schema, on effective biz dev strategies for professional businesses

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BtoB

Cory Treffiletti, of FIS, on data-driven B2B storytelling

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Agencies

Jen Spencer, of SmartBug Media, on “Intelligent Inbound Marketing”

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BtoB

Daniel Cmejla, of Chili Piper, on “Election Day Off” and Chili Piper, on improving the conversion rate of inbound leads

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