Learning from CMO Mistakes

The average tenure of a corporate CMO (Chief Marketing Officer) is now just 43 months – less than half of that of a typical...

How to Get Your Content “Snippetized” by Google

Ahrefs.com recently published an interesting study on Featured Snippets, a type of organic listing that Google may display for selected queries that meet certain...

Forrester: Search is a “Channel Amplifier” (that deserves more budget)

A recently released white paper from Forrester Research – in concert with Catalyst and Microsoft – characterizes paid search as “a synergistic amplifier” of other...

Content Marketing: the Secret Weapon of CRM

Acceptance of content marketing among B2B marketers has grown in recent years. According to the Content Marketing Institute, 88 percent of B2Bs now use some...

Developing Rankbrain/Hummingbird-Friendly Content

In the wake of Google's new Hummingbird and Rankbrain algorithms, content marketers are finding it necessary to supplement their traditional, keyword-centric content strategies with additional “conversationally-oriented” words...

Adobe: Email Continues to Be a Preferred Marketing Channel

Email is hardly a new communications channel – in fact, it’s almost 40 years old (the first email message was sent in 1971). But email...

WordStream: SMBs Need to Act to Level the Playing Field

WordStream.com – a popular digital marketing site -- has published results from a large-scale study on SMB (Small to Medium-Sized Business) paid search and its...

PPC and SEO Work Better Together Than in Separate Silos

PPC and SEO initiatives are projects often executed by different teams. In some organizations, SEO is handled in-house, with PPC outsourced to an external...

Mary Meeker Cites Flattening Global Net Growth, Booming Mobile Ad Biz

Mary Meeker's annual study of macro trends is always of interest. Meeker has been putting together these "30,000-foot" maps of the terrain of internet...

Facebook Tips Scales In Favor of Influencers

Roll with the punches. That’s what brands have to do in a world ruled by Facebook, and that’s what’s happening now that the social...