Emergent Grey Hat SEO Tactics: What the Experts Think

The traditional binary distinction between “white hat” (completely legal/approved by Google) and “black hat” (against Google’s guidelines; possibly against the law) SEO is being...

Canny Use of Direct Mail Can Help Online Media Performance

There's no question that an important part of your demographic uses digital media. And if you can precisely identify where your most profitable customers...

Defending Content Marketing

Content marketing is getting a bit more respect these days, but the battle isn’t over. Many marketers continue to be skeptical about the discipline's...

Microconversions Matter

Every marketer wants conversions: form fill-outs, phone calls, shopping cart purchases, but marketers also need to pay attention to “micro-conversions:” these are actions taken...

Current B2B Marketing Trends Highlighted in Google/Compete.com Study

Mike Miller, Google’s Director of Industrial Markets, had some interesting things to say about current trends in B2B marketing in an interview posted to...

Strategic CMO: Johan Grundin

In November, 2010, at Ad:Tech New York, Didit interviewed Johan Grundin, Interactive Marketing Manager at Saab. Discussion topics included generating consumer demand for automobile...

Strategic CMO: Bruce Clay

In November, 2010, Didit interviewed Bruce Clay, CEO, Bruce Clay Inc., at Ad:Tech New York. Discussion topics included differntiating the organic algorithms of search...

Strategic CMO: Ari N. Rothman

In November of 2010, at Ad:Tech New York, Didit's Kevin Lee interviewed Ari N. Rothman, Attorney at Law at Venable, LLP, a nationally-ranked law...

Strategic CMO: Maria Kermath

In November, 2010, Didit interviewed AT&T Business Development Director Maria Kermath, at Ad:Tech New York. Discussion topics included the interscection of local and mobile...

Strategic CMO: Maria Mandel

In October, 2010, Didit interviewed Maria Mandel, AT&T's Vice President, Media & Marketing, Innovation. Discussion topics include "over the top" content consumption patterns, addressible...