LATEST ARTICLES

### @ the end of a Press Release

Halo Group (a Didit Company) has an article where they explain why ### three pound or hash tags are used at the end of...
CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=535567

Don’t Mix Research & Marketing

I've been tempted myself, use a survey to communicate as opposed to collect valuable information about prospects or clients, and while it is possible,...

Amazon Prime’s Brand Unsafe T-Shirt Advertising on Pressure Cooker Nut Job

NYC had a bomb scare caused by someone who has provided Amazon Prime Day an unexpected and brand unsafe product placement. Clearly, some brand-unsafe advertising...
Oosoom at English Wikipedia [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]

Grappling with Clickless Searches from a Portalized Google

Remember "portals?" Back in the 1990s, becoming a "portal" was what web-based media companies did to resist losing users to 3rd-party sites whose advertising...

Pizza, Politics Pete, The Donald and Marketing

Sometimes a pizza says a lot. Politicians seem drawn to pizza, and for Pete Buttigieg, there's an alliteration to be had... So, when I...

Customer Service & Experiential Branding – Vonage Loses me to Ooma

One can easily make a case that customer service should be owned by marketing. Billions of dollars in marketing budget are deployed to get...

Google and Bing Are Handling the SoulCycle Boycott Controversy Very Differently

SoulCycle is much in the news this past week as it struggles to address a growing viral consumer boycott of itself, along with Related...

So, now I’m a “Gawker Stalker” (and brand unsafe)

Got an interesting press hit today as a result of my prior interest in Gawker. (As it happens, that NY Post story is apparently...

Brand Safe Advertising – Standards or “Eye of the Beholder?”

The digital advertising ecosystem spends a fair amount of time and energy discussing and addressing the issue of "brand safety; several studies have been...

Will Amazon Cut All The Waste From Audio Advertising?

Advertising Age reported that Amazon has rolled out audio advertising.  While the test advertisers and their agencies weren't blown away, the key to understand...